Kind Tea: A Charitable Project Supporting Duchenne Muscular Dystrophy

Designing Colorful Packaging to Raise Awareness and Funds

Inspired by the brave young entrepreneurs, the Kind Tea packaging features a colorful design with a cute character, symbolizing the joy and carefreeness of childhood. The tea comes in three flavors, each represented by a different color palette. Additionally, each flavor has a winter version of the packaging. This unique approach not only appeals to customers but also reinforces the association with childhood and happiness.

The team at Wishnia Design prioritized simplicity and cost-effectiveness in the production of the packaging. They understood that the boys would have to handle the production themselves, so they aimed to create a design that could be easily produced and assembled.

However, the project went beyond just designing the packaging. The team also took on the task of helping Misha and Max with sales. They reached out to coffee houses, dental offices, medical centers, local stores, and beauty centers to ask them to carry Kind Tea. By spreading awareness of the project and the disease, they hope to find solutions faster and support all patients with Duchenne muscular dystrophy.

The Kind Tea project began in January 2021 and is still ongoing. The team, consisting of Viktoriia Korytina, Vita Korytina, Alena Beseda, and Oleksandra Dontsova, continues to work tirelessly to raise funds and support the boys in their fight against Duchenne muscular dystrophy.

Duchenne muscular dystrophy is a genetic disorder that primarily affects young boys, destroying their muscles and significantly reducing life expectancy. By filling their lives with beauty, happiness, and positive emotions, projects like Kind Tea aim to make a difference in the lives of these children.

The Kind Tea project has been recognized for its outstanding design and impact. It was awarded the Iron A' Design Award in 2022, which celebrates well-designed, practical, and innovative creations that meet professional and industrial requirements. The project's integration of industry best practices and competent technical characteristics contributes to a better world.

Through Kind Tea, Viktoriia Korytina and her team are making a meaningful difference in the lives of Misha, Max, and all patients with Duchenne muscular dystrophy. By supporting this charitable project, we can all contribute to a brighter future for these brave children.